BSkyB are bringing hot gossip and fashion tips directly to your pocket with a new free Showbiz iPhone app, inking an exclusive sponsorship deal with Nestle in the process.

Part of a ￡2.5 marketing push for low-fat dairy brand Skinny Cow, the app contains banner ads at the bottom of each page, enabling weight-conscious foodies to sign up to a Facebook fan page.

Building on from the success of the Sky+ Remote Record, Sky News and Sky Football Scores iPhone applications, the Showbiz app contains pictorials as well as the latest hot stars and fashion faux pas on both sides of the Atlantic.

Sky Digital Media director Giles Ivey says: “Sky Showbiz is a popular destination for young affluent female audiences, offering advertisers the opportunity to target this key audience both on screen and online.”